I build brands you can feel.
Brand & Marketing Strategy.
Brand Direction.
ABOUT
ME
Helping real estate, travel, hospitality, and lifestyle brands grow with clarity, creativity, and soul.
Hi, I’m Sabine — Brand & Marketing Strategist & Brand Director.
Bringing clarity, direction and emotion to brands that create experiences.
I help real estate, travel, hospitality, and lifestyle brands craft identities that people remember — and love to share.
With over a decade of experience in brand strategy, marketing and brand direction, I support brands that live at the intersection of culture, community and experience: hotels, housing concepts, beach clubs, bars, restaurants, electronic music brands, and lifestyle concepts.
My background bridges strategy and creativity: I help founders and teams translate their vision into brands that feel alive across every touchpoint — from story and identity to content, campaigns and brand experience.
Based in Lisbon, working with clients across Europe and globally.
Services
How we can work togetherBrand Strategy & Positioning
Defining your brand’s foundation with clarity and depth.
Brand attributes, values & essence
Audience & persona development
Mission statement & value proposition
Competitive positioning & brand landscape
Creative & Brand Direction
Bringing your brand to life through concept and creative leadership.
Naming, messaging & tone of voice
Visual direction & moodboards
Briefing & guidance for designers, architects, photographers
Alignment across spaces, touchpoints & materials
Marketing Strategy & Growth
Turning your story into traction and visibility — grounded in strategy.
Strategic marketing & channel plan
Content strategy
Funnel development & audience journeys
Community & B2B outreach tactics
Budget & resource planning
Go-to-Market Planning
Crafting how your brand enters the world — with purpose and precision.
Launch narratives & storytelling arcs
Key visuals, brand moments & campaign messaging
Roll-out roadmap across all channels
Internal & external communication toolkits
Fractional Brand Leadership
Ongoing strategic and creative support for growing teams.
Embedded brand & marketing oversight
Internal team support & strategic guidance
Performance tracking & marketing ops alignment
Monthly strategy calls & real-time input
Local Insight & Expansion Support
Helping international brands grow in Portugal with local relevance.
Market analysis & cultural positioning
Lisbon-specific brand & audience insight
Local experience design & partnerships
Expansion guidance across new markets
I collaborate with a trusted network of partners to bring in complementary expertise — from content creation and design to website development and beyond.
Portfolio
Selected Projects
Costa da Caparica
Brand & marketing strategy and brand direction. Built an unpretentious beach experience loved by locals & international guests.
Brand & marketing strategy for an exclusive bar concept and hidden speak easy bar at Praça das Flores, Lisbon.
Founder, chief-in-editor, publisher & travel journalist.
Exclusive travel guides for electronic music lovers.
Berlin
Ibiza & Portugal
Lisbon
Co-founder & brand director. Created a modern pasta takeaway brand with a lifestyle positioning.
Europe
From tone of voice to experience touchpoints, I helped shape a brand that feels authentic, inclusive, and purpose-driven.
Online & Print
Lisbon
Brand, marketing & community strategy for a Bar & Izakaya in Kreuzberg
Co-Founder & Brand Director. Created a brand for exclusive travel experiences with focus on sound, nature and rituals.
THE FIZZ, Buya Beach & more
Europe
Hospitality & real estate brands brought to life through strategy, marketing, community & brand direction.
What Clients Say
Ready to bring your brand to life?
I’d love to support your brand in creating experiences that people feel, remember and share.